Why Media Intelligence Is Becoming Every Executive's Competitive Advantage
In today's business environment, leaders are expected to make decisions faster than ever before. Markets shift overnight, public sentiment chang…
The New Rules of Media Relations: What Journalists Expect From Brands in 2026
For decades, media relations was largely viewed as a numbers game. Brands measured success by the volume of press releases distributed, the number of…
Seraph PR Wins Two 2026 African Excellence Awards for Strategic Communications and Brand Reputation
Seraph Public Relations and Media has been recognised at the 2026 African Excellence Awards with two major distinctions, reinforcing the firm's g…
The SERAPH Model of Crisis Communication Writing: A Strategic Framework for Effective Crisis Communication
In today's fast-paced, hyper-connected world, a crisis can strike at any moment. How your organization communicates during these critical times c…
Why Executive Visibility Is Becoming a Reputation Strategy, Not Just a Personal Branding Exercise
Not long ago, many chief executives preferred to remain behind the scenes. Corporate communication was largely handled through press releases, compan…
Artificial Intelligence, Human Oversight: Why the Future of Communication Needs Both
Artificial intelligence has become one of the most significant developments in modern communication. From drafting press releases and analysing audie…
