Rebuilding Trust in Nigeria: Tackling the 2025 PR Crisis of Corruption Perceptions
In 2025, Nigeria is grappling with a public relations crisis that strikes at the heart of its progress: a deep-seated lack of trust in institutions. …
PR and Marketing Integration: Unified Brand Narratives
For years, public relations and marketing lived in parallel but separate worlds. PR focused on managing reputation and earned media. Marketing drove…
Micro and Nano Influencer Strategy: Authenticity Over Reach
Why Smaller Voices Are Making the Loudest Impact Bigger isn’t always better, especially in the world of influencer marketing. While celebrity endor…
AI in PR: From Agentic AI to Ethical Automation
Why AI Isn’t Just a Trend, It’s the New Publicist Artificial Intelligence isn’t coming for the PR industry, it’s already here, rewriting the rules …
How Crisis Management Saves Brands: 5 Ways to Protect Your Reputation
When a crisis hits, brands don’t rise or fall because of the crisis itself, they rise or fall because of how they respond . A single bad headline, …
Tech Is for Everyone: Seraph PR and Media Drives Digital Uplift in Iba with TechUpNaija
Director of Othello Institute of Technology, Yakubu (left), Oniba of Iba Land, HRM Oba (Dr.) Sulaimon Adeshina Raji (Ashade I) (centre), Director of …